High school yearbooks. So important to high school kids. Photographs of students, teachers, administrators. Activities, such as clubs, sports, band. Autographs. Memories. Pretty much all things high school.
And in Small Town, America, high school yearbooks really document the entire community.
My Dad has spent his entire life as a mechanic. He specializes in foreign car repair and owned his own repair service for many years. And in his younger days, he built and drove Volkswagen Beetle race cars! I have photos of some of those race cars and have located several advertisements for his business in Fort Worth Star-Telegram archives. But he also owned that business in Arkansas and Colorado. How to document the Arkansas location? The only apparent way to search through the local newspaper’s old issues would be to take a trip to Arkansas. But was there another way…
It suddenly occurred to me to look in my high school yearbooks! Such books frequently contain advertisements from local businesses, as a way to help pay for the books’ printing costs. So I quickly located my 4 annuals and flipped each one open to the back of the book, where the ads are located:
Here are the advertisements from my 1973, 1974 and 1975 De Queen High School yearbooks! TOO COOL!